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Over the past few years, the industry has witnessed a wave of innovative and unforgettable events that have not only set new standards but also established a strong presence for brands in highly competitive markets. Behind these milestones lies the dedication and vision of remarkable event professionals who turn ambitious ideas into reality.  One of the key figures in this movement is Lana, a talented and dynamic head of events of PIN-UP Partners. Her ability to blend creativity with strategic thinking has been instrumental in crafting experiences that not only ...