The rebrand will take place as of today (21 October).
Under the agreement, FanDuel will receive the exclusive right to name the 16 regional sports networks, as well as Diamond’s digital offerings including its direct-to-consumer product, under the FanDuel Sports Network brand.
FanDuel will also receive “linear and digital media placement and integration opportunities across all live NBA, NHL and MLB games” broadcast on the networks.
Additionally, FanDuel and Diamond have agreed on a shared commitment to explore a “unified direct-to-consumer app experience with the ability to syndicate FanDuel TV programming across FanDuel Sports Network”.
FanDuel will also receive reseller designation for Diamond’s direct-to-consumer product, alongside “additional economic and equity elements”.
Diamond Sports Group, a subsidiary of American telecommunications conglomerate Sinclair Inc., provides local sports coverage across the US through its regional networks.Financial details of the agreement were not disclosed.
FanDuel and Diamond celebrate new partnership
David Preschlack (pictured left), CEO of Diamond, said of the agreement: “Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners.
“This partnership reinforces opportunities to further strengthen the close connection our regional sports networks have with local fans, including enhancing our direct-to-consumer offering for a growing digital audience.
“In the meantime, having finalised agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
Mike Raffensperger (pictured right), FanDuel’s president of sports, added: “Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks.
“A large cohort of FanDuel customers are devoted regional sports network viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”
